Repetition Isn’t Boring. It’s Branding.
Nearly two years ago, I started saying something simple:
Write Already.
It began as a reminder to myself… a way to break through perfectionism, overthinking, and the fear of not having the “perfect” thing to say.
Since then, I’ve said it in probably a thousand different ways.
💬 The Message That Stuck
What started as a personal mantra became something bigger.
Writers have told me they finally hit publish because of it.
Some say they think of me every time they’re staring at a blank page.
One person even joked they want to get a tattoo that says “Write Already.”
That’s when it hit me:
If you say something with enough heart, clarity, and consistency, people remember.
🔁 Why Repeating Yourself Matters
If you’re building a brand or growing your audience, repeating your message is not a flaw. It’s the strategy.
Look at the greats:
Simon Sinek: Start With Why
James Clear: You don’t rise to the level of your goals, you fall to the level of your systems
Mel Robbins: The 5 Second Rule
You’ve heard them say these things countless times. And that’s why they stick.
The goal isn’t to say something new every day, it’s to say something true enough that it’s worth repeating.
✍️ Say It Again. And Again.
So here’s your permission slip:
📢 Find your message
🔁 Repeat it often
🛠 Shape it through stories, posts, conversations, and formats. But keep the core consistent
That’s how trust is built.
That’s how people start associating you with your message.
🚀 Your Turn
What’s your version of Write Already?
The phrase, idea, or belief that captures your mission in one clear line?
Hit reply and share it. I’d love to hear what you want to be known for.